Samsung Video: Samsung Developers Title Sequence

So this video became a little more complicated when I was asked to update the corporate graphics which had changed since the last time we asked about branding materials. The Samsung Developers brand has a new funky look and feel to it, but no assets from the usual mysterious agency in Korea.

Without further ado, I got busy with some Red Bull and some Motion to make something interesting!

I was watching some GN'R vids on YouTube (Much love for Guns N Roses) and I caught this cool interview with a very grown up Duff McKagan talking about his awakening to the world of finance, an old story for veteran rockers, but always a positive one to hear!

So anyway, once the intro title sequence has finished, this bar slides across the screen to give the gfx person somewhere to put the title of the interviewee and that got me thinking - why dont I build something similar for the Samsung Developers brand?

As our videos are proofed by teams in Korea, India and Poland, we rely on subtitles quite heavily for final review - also the code we talk about should be viewable by everyone so Subtitles are a big thing. As such, I wasnt keen on putting the title bar at the bottom like the Beeb do, although looking at the image above now, it feels a lot less claustrophobic than the S Pen video. All I had was the text "Samsung Developers" in the Samsung Imagination Bold font but I wanted to reinforce the idea of mobile computing as a theme giving me something to tack the typeface onto.

While going over the brand guide .pdf I managed to extract these images from the brand guidelines which after a bit of tidying up looked OK (Note - I don't have access to the marketing asset site - as I'm not technically marketing - despite making tutorial videos for the last two years and needing assets for the last two years!).

The middle one is almost quite psychadelic and the first and last look like generic renditions of communications devices so, gathering inspiration from the BBC News title treatment above I lined these up as seperate .tiff files in Motion in the top left corner of the screen. I keyframed the 'crop' settings so that the smart phone came in from the bottom to the top, the psychedelic square from the center out (bit like a squid) and the tablet screen from the top to the bottom synced up nicely at the same time.

Then I created a Samsung blue (R15:G33:B139) bar to slide in over from the Right to meet the tablet screen using the same timings and dropping the text on with a boost a few seconds after fade-in to make it look nice.

The keyframed motion sequence

So the final Samsung Developers Title sequence ended up looking like this. What I like about Motion is that I can move the play range accordingly to create mid-roll titles if I want to, or select all then copy the items into a new generator or whatever, meaning the content can be used in a variety of formats within Final Cut Pro X.